Titan Radio
Titan Radio is Cal State Fullerton's student-run radio station. As a web development intern, I worked on redesigning several website pages and improve SEO visibility to help the station connect with its audience.
Web Development Intern
Titan Radio
Titan Radio is Cal State Fullerton's student-run radio station. As a web development intern, I worked on redesigning several website pages and improve SEO visibility to help the station connect with its audience.
Problem Statement
Titan Radio's website was outdated, hard to navigate, and under-optimized for search engines. This limited discoverability, hurt listener engagement, and made it difficult for students to explore shows, events, and staff content.
Key Issues:
- Poor mobile responsiveness
- Outdated design and navigation
- Little to no SEO indexing or search traffic
These issues made it difficult for students to discover the station, access content, or learn about how to get involved.
Goals
To improve the visibility, performance, and usability of the Titan Radio website. We wanted to update the website with current information while ensuring that it reflects the station's fun and creative identity while making it easier for students to engage and participate.
Titan Radio Team
Research & Audit Process
I began my internship by updating surface-level content like the Meet the DJs, blog posts, and staff pages for Spring 2025. As I worked, I noticed deeper issues, like broken layouts, poor search visibility, and inconsistent design patterns.
This realization prompted me to take a step back and conduct a more intentional site audit of the structure, performance, and accessibility. I conducted a manuel accessibility check and reviewed SEO using tools like RankMath. I also ran PageSpeed Insights tests to benchmark performance.
Site Observations:
- Initial updates revealed missing metadata, messy heading structures
- Poor mobile formating
- Little to no SEO indexing or search traffic
These insights helped shape my priorities and set a roadmap for deeper improvements across design, accessibility, and discoverability.
My Role
As a web development intern under Titan Radio's webmaster, I focused on improving key parts of the website's structure, design, and visability. While I wasn't the sole developer, I took initiative in proposing changes, leading specific page redesigns, and identifying areas where performance and accessibility could be improved.
Web Content & Structure
- Update Meet the DJs, Meet the Staff, and blog pages for Spring 2025
- Proposed and created a new Get Involved page to streamline student engagement
- Contributed to redesigns of the About Us, Work with Us, Mobile Apps, and Contact Us pages
SEO & Accessibility
- Flagged and resolved heading structure issues and missing alt text
- Used Rank Math SEO to implement meta titles and descriptions as well as improve searchability
- Suggested and implemented fixes for broken footer links and poor mobile responsiveness
Collaboration
- Reported performance issues and audit findings to the webmaster
- Worked collaboratively to troubleshoot design inconsistencies and implement front-end fixes using WordPress and WPBakery
Community Involvement
- Contributed to writing the Spring 2025 Titan Radio Zine and hosted a Zine Launch Party
- Recorded and hosted segments for The Feed, the Titan Rradio Staff Show
- Hosted music events and helped table at campus events like Titanathon and the Arboretum Flea Market
Before
After
Redesigned mobile app and policy pages — streamlined structure and modernized layout for better usability
Challenges Faced
Low Starting Visibility
Only 3 pages were indexed, and none ranked for "Titan Radio Website". I built SEO foundations from scratch by adding metadata, structured headings, and keyword alignment.
WordPress Limitations
WPBakery restricted flexibility and performance. I optimized within these constraints by compressing images and removing unnecessary plugins.
Lack of Clear Direction
My early tasks were surface-level updates. By auditing the site and keeping a weekly log, I was able to identify areas for improvement and prioritize tasks.
Outcomes & Impact
SEO Visibility
From the start of my internsip to the end, we successfully reached...
+1.6k
Total Clicks
103k
Total Impressions
1.6%
Average CTR
Improved Performance and Usability
After auditing and optimizing the site, PageSpeed Insights scores improved, and mobile responsiveness became much smoother. Students could now easily browse pages, navigate menus, and interact with content across devices.
Redesigned Pages
Led redesigns of the Get Involved, About Us, Contact Us, and Work With Us pages, each with clearer layouts, accessible formatting, and consistent branding. These updates made the site feel modern, approachable, and aligned with Titan Radio’s student-run identity.
New Content Creation
Proposed and built a new Get Involved page, making opportunities to join the station more visible and streamlined. Also updated DJ, Staff, and Blog pages to keep content fresh and relevant for Spring 2025.
Community Impact
Beyond technical improvements, the updated site helped Titan Radio connect with students more effectively. This is making it easier to discover shows, events, and opportunities to participate.
Google Anayltics from December 2024 to June 2025
What I would Improve On
- Meet the DJ Page: Redesign layout for more engaging, user-friendly profiles.
- Events Page: Showcase upcoming shows, flyers, and past recaps to build community.
- Audio Players: Modernize UI, improve performance, and ensure smooth playback on all devices.
- New Features: Add interactive elements like live chat, polls, or even DJ-created emotes/stickers.
Gallery
Titan Radio About Page Redesign
Created a new Titan Radio Get Involved Page
Enhanced the Titan Radio Mobile Application Navigation
Redesigned the Titan Radio Contact Page
Updated the Titan Radio Staff Page
Reflection
At Titan Radio, I learned the importance of starting early with clear direction and building on a strong foundation of accessibility and SEO. I saw how design and development go hand in hand, and how performance, usability, and visual polish must be addressed together to make a lasting impact. Regular audits, thorough checks, and weekly reflections helped me grow, stay organized, and set clear goals for each step of the project.